Develop content that works.
Content-Centric, Digital-First, Public Media Consulting
Content-Centric Strategy Development
I can work with you to develop an omniplatform, content-centered, digital-first approach to new and
existing projects.
Multiplatform & Social Media Coaching
I can work with individuals on your team to kickstart content-centric, digital-first thinking, work through hesitancies, and develop workflows and best practices.
Strategy Implementation Support
I can work with your team to implement and execute your strategy and find opportunities for growth within existing frameworks.
Former Clients
Public Broadcasting Service (PBS)
Worked with the Station Strategy and Development team (Max Duke and Dani Ianelli) to develop the 2022 curriculum for national training program, Digital Immersion Project.
WXXI
Developed and Executed the social media strategy for the nationally distributed show, Second Opinion with Joan Lunden.
IdahoPTV
Worked with a seasoned producer on the development of a new digital-first series. This included one-on-one coaching, digital content review, and capacity building training.
Mediflix
Worked with the social media and marketing teams to develop and execute digital content strategies for social media. This included one-on-one coaching, team training, and the development of policies/guidelines.
SwissInfo
Provided one-on-one and group training and coaching on social media tactics and strategies.
Swissnex
Led social media trainings in NYC for a group of Swiss broadcast professionals.
Testimonials
Working with Tom was extremely beneficial to our workforce development program – Digital Immersion. Tom provided guidance, training, and ideation that helped us identify areas of growth, while ensuring we were meeting the needs of our station staff participating in the experience. Tom’s background in public media, knowledge of learning theories, and understanding of digital needs was both a necessary insight for us, as well as just a fraction of what he offers as a consultant.
Danielle Iannelli, Director of Immersive Learning Programs, PBS
Tom worked with our team as we developed a new digital-first arts series. He was able to collaborate with our staff to help bring our vision to reality. He was sensitive in his approach to working with a seasoned producer and was able to move the needle in the right direction. I’d be happy to recommend Tom to stations looking to transition to digital-first.
Jeff Tucker, General Manager, Idaho PTV
“Hiring Tom as a consultant was a great decision. Tom helped us establish efficient workflows, strengthen our internal communication, and develop a more robust social media content strategy. He was personable and easy to work with.
Our team benefitted from having him onboard. If you or your organization needs a consultant who is comfortable working with the C-Suite as well as with junior team members, Tom is your guy.“
Sharon Camisa, Chief Commercial Officer, Mediflix